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Domain Name Pricing Advice
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Pricing is relative. Relative to your desire to sell, the type and timeliness of bidder inquiries
(individual or corporate) and how well the sale price is negotiated. Don't try to fit your domain name
into some 'proprietary pricing model'. Every domain name is applicable to a different target market.
Determine who your potential buyers are before determining your asking price so you don't over or under estimate that price.
Most names (~85%) sell for between 15%-40% of the asking price. Exceptions to this trend:
- Fantastic names - Truly great names can command what a seller requests, unless that amount is unreasonable.
- High asking prices - Names that have ridiculous or greedy asking prices rarely sell. Important!
- Poor names - Names littered with hyphens, adult names, "4"s for the number "four", "2"s for the number "two",
"U"s for the word "you", etc. Don't waste your time listing names like these. They rarely sell.
Well what makes a good name then? Check out our Domain Name Selection Criteria Checklist™
to learn how to pick a winner.
Bearing these things in mind, it seems logical to decide what you'd really like to get out of the names
and price the names appropriately. Include a little room to negotiate, but be realistic in your expectations.
Odds are that you don't have the next COMPUTER.COM sale on your hands, so don't ask for $500,000 unless you do have it.
You won't get your asking price and you'll likely chase away buyers that
might otherwise have been willing to purchase your name at a more reasonable price.
As you can see, we've told you a lot of things without
actually telling you what to ask for on your price. That was intentional as we can't really
price them out for you only you can decide what the name is worth to you. There is no credible formula
to decide what a unique domain name is worth, as a domain name sale is a commodity sale. That is, a domain name
is one of a kind and is as valuable as the owner determines it to be.
All requests of URLMerchant to give additional pricing advice beyond what is listed here will not be accomodated.
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Make an offer! Minimum bids: $750
All qualifying bids are considered. All prices are in US currency.
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